The Short Term Future of the Accounting Industry, published in the 2016 Good Bad Ugly, explores the strategic variables I believe are relevant for the majority of accounting firms to be addressing between now and the year 2020.

15 years after being invited to join the start-up team at Business Fitness and bringing their first Good Bad Ugly to market, it was a privilege to be invited back. To download the Executive Summary, or order a full copy of the report, visit